Instagram Marketing Agency in Pune: Success Strategies
Table of Contents
Introduction
According to datareportal, advertisers could reach 11.628 billion users on Instagram making it the fourth most ‘active social media platform’ in the world.
The total number of users marketers could reach to advertise on the platform increased by roughly 310 million (+23.5%) in the three months leading up to April 2023.
This shows that Instagram is a great platform to market your business for growth. It will increase the visibility of your brand, create sales for your products, and generate leads for your business.
The Indian market is very versatile and full of potential for any type of marketing. If you want to grow your business in India then working with a social media marketing agency in Pune or a quick search of social media marketing near me would be beneficial for your business.
What Is Instagram Marketing?
Instagram marketing is when you use the platform provided by Instagram to promote your products or brand for leads, reach, or sales. It can be through organic reach by consistently posting posts, stories, and reels or through targeted paid advertising. Instagram is a powerful platform to reach new audiences through organic or paid advertising.
An Instagram marketing agency in Pune can help you achieve your Instagram marketing goals and objectives without having to learn everything from scratch. In the process, you will save a lot of time which can be utilized further in your business.
How to Do Instagram Marketing?
If you are working with a social media marketing agency in Pune or a social media marketing agency near me then this aspect will be taken care of by them for you. But if you want to do it on your own or get more information on how the process works then you are at the right place.
Since Instagram is mostly a visual platform we have to cater to it keeping it in mind while creating a strategy for it. A step-by-step process for Instagram marketing would consider the following –
- Before you embark on your journey to Instagram marketing, define your goals and objectives. What business needs are you trying to achieve? You can have multiple goals for your Instagram marketing as there is no right or wrong answer to this.
- Once you have set your goals then you can start working on other aspects of it. To utilize the tools and techniques offered by the platform you must have a business account for your brand/business instead of a personal account. You should also optimize your Instagram account for a compelling bio, and brand creatives such as catchy hashtags, high-quality profile pictures, etc.
- For example, if you are a digital marketing agency in Pune you will need a digital marketing bio for business for your account, a logo that matches the branding, etc. to create an account
- To optimize your efforts in the right direction you must decide who your target audience is. This will save you time and money on your paid campaigns as well. Who is your ideal customer that you want to reach? What do they look like? What are their interests and hobbies?
- Get clear on the above points and create a content calendar for the content you will upload on your Instagram account. Various content such as posts, stories, reels, ads, Instagram live, and broadcast channels should be in the content catalog to upload on your Instagram.
- Select 2-3 cornerstone topics known as content pillars and through research find out what topics are searchable, trending, or popular. Decide what type of content will suit which topic. For example, A fun fact could be in the form of a post, an unpopular opinion could be a reel or carousel post, etc.
- Consistency is the key. The growth on any platform depends on the consistency of your uploads. You should consistently post on Instagram, engage with your audience, and create a valuable community to really grow on Instagram. The timing and frequency of the posting also matter so keep that in mind. Late mornings to early afternoons are some of the best times to upload Instagram content.
- Use social listening tools to listen to what your audience wants. What do they love? What do they want more of? What do they don’t like? You can learn all this and more through Instagram listening. Utilize it to capture new trends, changes in markets, etc.
- Measure the performance of your account through analytics. Keep track of the growth metrics. If something is working for your account then do more of that, pivot if necessary. Find out the growth metrics and repeat the process. Increase your followers, understand the Instagram algorithm, and do it again.
How Much Does Instagram Marketing Cost?
Instagram marketing costs largely depend on the objectives of a business, the type of package, or agency-specific cost structures. A social media agency in Pune will cost you significantly less than anywhere else.
Some social media marketing agencies in Pune will provide services for multi-platform social media marketing but if you have specific marketing channels in mind then you can work with specific agencies such as Facebook marketing agency in Pune or Instagram marketing agency in Pune providing specific social media services near me.
The average cost breakdown for Instagram marketing is as follows –
| Package | Monthly Cost (USD) | Monthly Cost (INR) |
| Basic | 150 – 250 | 10000 – 20000 |
| Small Business | 250 – 400 | 18000 – 30000 |
| Large Business | 400 onwards | 28000 onwards |
It is essential to research and reach out to multiple digital marketing services in Pune to get quotes tailored to your goals and objectives.
At Awrange Digital, a social media agency in Pune, you will cost-effectively get all this and more.
How to Start Affiliate Marketing on Instagram?
- Choose your Niche – A niche is a topic, field, or industry in which you would like to start affiliate marketing. It can be any field of your interest, any field you are an expert in, etc.
- Build a quality following – You need to create high-quality content, engage with your audience, and build a quality following of engaged users.
- Find affiliate products – Research and identify affiliate products and services offered in your relevant niche. Find credible companies that offer competitive commissions and provide promotional material like banners
- Disclose your affiliate partnerships – Transparency is very important when it comes to interacting with your audience. Make sure you disclose your affiliate partnerships up front with your audience.
- Create compelling content – To promote the affiliate program to your audience you will need high-quality content with engaging topics. Create aesthetically pleasing posts, and relatable reels around the topic and promote the product.
- Include a Call to Action – Encourage your audience to take action through CTA in your stories and posts. Tag the product with callouts to ‘shop now’ or ‘learn more’ to direct the audience
- Measure your performance – Always remember to measure your performance through the analytical tools and techniques available. This will show you what is working and what is not for your audience. You can tweak your strategy accordingly.
- Engage with your audience – Keeping your audience interested in your content is very important. Letting them know that you care about them through replies, comments, etc will keep them engaged with your content.
- Comply with Instagram’s guidelines – It is important to comply with the guidelines of whatever platform you are using for your marketing efforts. They are in place to ensure proper procedures are followed and safety and security are upheld.
How to Market a New Product on Instagram?
- Understand your audience
- Optimize your Instagram profile
- Create compelling content
- Utilize Instagram shopping
- Run Instagram ads
- Engage with your audience
- Collaborate with influencers
- Leverage Instagram stories
- Measure and analyze your performance
- Iterate and optimize your strategy
Conclusion
In conclusion, Instagram marketing is a treasure trove for your marketing needs and can effectively increase your sales and propel your business forward.
A social media marketing agency in Pune or a focused Instagram marketing agency in Pune will give you the solutions needed for your business growth.
If you are ready to take the next step then we at Awrange Digital, a digital marketing service provider in Pune would love to work with you in your business endeavors.
