Thinking of some quality product branding, knowing what your brand means and understanding how to present it to the world are unfortunately, the very few first steps towards creating a brand.
A brand only means something if it’s recognized by customers. The biggest challenge in creating a brand is generating brand awareness.
Here are a few easy steps to take for generating brand awareness and creating an impactful brand for your product or company.
- Social Media Marketing-
Social Media Marketing has to be at the top of the list while talking about brand awareness. Most people spend a huge chunk of their time on social networking sites like Facebook, Instagram, Twitter, etc. on a daily basis. To create brand awareness, you have to be present everywhere your consumer is.
Social Media Marketing is a free way to build your brand. So it’s best that you make use of it in any and every way possible. However, just establishing your brand on social media is and will never be enough. You need to make sure that your presence is regular. Generating and posting regular content is the most important aspect of maintaining social media presence.
- Local Partnerships-
Getting involved in local partnerships is tremendously important for businesses. Partner with other local businesses to hold joint intro-seminars or events. You can start by sponsoring local sports teams or charity events. This will bring major credits to your brand.
- LinkedIn Publishing-
LinkedIn stands among the best ways to get published and spread your name across the web as a serious and a professional business organisation. Recently, LinkedIn began letting all users publish posts right onto LinkedIn via the publishing tool. If your posts get enough attention, it could wind up in the LinkedIn home stream for many users. As an added bonus, having posts attached to your LinkedIn account also helps establish you as a thought leader! Of course you can also always set up your own company blog and post there – just make sure you share and promote your posts after publishing.
- Pay For It-
Old school paid advertisement is an important step in creating brand awareness. Every social media platform offers opportunities for companies to invest in paid promotions on their platform and take their brand forward. You might consider adding an influencer to your pay books. Paying for social media influencers to spread the word about your product is a great way to generate awareness, particularly amongst a younger audience.
Contrary to popular belief, even small businesses can afford an ad budget. With advancement in AI and big data, behavioural marketing has become prevalent and advertisement is now targeted at the individual level.