Understanding Google Business Profile Suspensions and Retaining Them: A Guide
Table of Contents
Introduction
A Google business profile GBP is more than just an online listing, it is a lifeline for the customers. This is especially true when considering its impact on local search visibility.
Having Awrange, Local SEO Agency in pune helps you by creating your Google business profile is the best way for the local business to rank high on Google, it not only adds to the advantage of the company’s local SEO strategy but also promotes their business online.
A Google business profile suspension can stop a business in its tracks, affecting both your online reach and sales.
Here is a simple guide to make sense of this suspension and give you a clear way to achieve success and increase traffic online.
Reasons for Google My Business Suspensions
Having a GMB Google My Business listing suspended can create a major problem for your local presence in search leaving you with either no listing at all or a listing that you have no control over. So, here is the reason listed on why your listing can get suspended.
- If there are Mistakes or variations of your business name appear online.
- If Multiple businesses claim to operate from your address.
- If you have made Recent changes to your address, categories, name, website, or phone number that have appeared on your listing.
- The NAP on your GMB page does not match what’s found on directory listings. Be as consistent with the GMB.
- If you have multiple listings for the same business and location.
- If you’ve used keyword stuffing to improve your search engine ranking artificially.
- If you’re listed as a service-area business but neglected to disable your physical address. Home service businesses are already considered high-risk.
- Your business is not a brick-and-mortar be it an online store or virtual service, P.O. boxes are not acceptable.
- If Your listed website is a forwarding URL.
What are the types of GMB Googly My Business Suspensions?
There are 4 different types of GMB Google My Business suspensions. Here are all of them listed for your reference:
Soft suspension – A soft suspension means that your business has been labeled as unverified. If you have a soft suspension, when you log into your Google my business account, you will see the suspension notice but your listing still shows you on Google and Google Maps.
Hard suspension – A hard suspension is a serious problem for the users. Google has determined that your listing has violated their guidelines and if you get a hard suspension when you log into your account, you won’t be able to call your listing record also will receive a removal notification
Manager account suspension – Account suspension has two major categories – one is the manager or owner suspension. A manager suspension removes a manager’s ability to work with a listing, but the listing remains unaffected.
Owner account suspension – Another one is the owner account suspension that completely removes an owner’s Google account. All the listings will be removed and also all the reviews will be removed. Also, the account having the reviews will be lost.
How does Awrange makes you Avoid Google My Business Suspensions
- Firstly Awrange checks against the GMB guidelines and Google restricted content guidelines.
- For quality assurance purposes, Google takes a rigorous approach to maintaining the accuracy and relevancy of listing on its platform.
- Awrange Make sure that you have an up-to-date filled-out form correctly according to the provided instructions.
- Once you are sure that your listing is error-free, we do submit a reinstatement request through the GMB help page
- Also, once your profile is reinstated, try to avoid future violations. We Keep your business information up to date adhering to Google’s guidelines and monitor your profile regularly to prevent another suspension.
How to Manage Your GMB Google My Business Profile and Prevent Another Suspension?
GMB is an active platform, what you need to focus on is that your listing reflects any changes to the services offered, hours, location, etc,
Simply filling out the GMB listing and leaving it to attract customers on its own is very risky for several reasons.
With Google My Business Optimization Services provided by Awrange, where your business is gathering profiles on other platforms such as mentions on social media, if there is inconsistent information in the form of inaccurate business name, address, and content information, we help you prevent that and stop your potential customers leaving your platform.
To update the information in your GMB profile, log on to GMB, choose the business you’d like to work with and select Info from the left-hand menu. As you make your changes, click Apply to save them.
From your business account, you should set up your GMB listing to include:
- Business name
- Address
- Business Category
- Business hours
- Phone number & other contact information
- Service area
Are There Other Reasons Why Your Profile Can Be Suspended?
There are probably a dozen reasons why Google can suspend your account, many of which only Google knows.
What you can do is to follow the guidelines. If you do not follow the guidelines, it can be devastating for your business. If you are messing around with the guidelines it won’t be worth the risk.
Why will Google Sometimes Remove a Google Business Profile Altogether?
There can be several reasons behind this and some of them are listed down below:
- Misrepresentation – Providing false or misleading information about the business
- Inappropriate content – Posting content that violates Google’s content guidelines
- Spammy behavior – Engaging in spam practices, like creating multiple listings for the same business.
- Illegal activities – Involvement in illegal activities or services
- Data quality issues – Consistent inaccuracies or poor quality of data provided.
- Business is non-operational: If your business is closed or has moved to another address.
- Duplicate listings: Having more than one listing for the exact business location.
- Improper business category: Using irrelevant or inappropriate business categories.
- Public health and safety violations: Businesses that threaten public health or safety.
Conclusion
Having your Google business profile suspended can be a significant hurdle, but it can revive. Understanding the common reason for suspension and taking the methodical steps towards resolution can help you get your profile and minimize disruption to your business.
With Awrange, SEO Agency in Pune, we always keep in mind that the key to a swift recovery lies in a thorough review of Google guidelines, prompt correction of any issues and clear communication during the reinstatement. Always remember to stay consistent and Google’s business profile will continue to serve you as a valuable asset in connecting with customers and growing your business.
Frequently Asked Questions
Common reasons your GMB listing can get suspended include the following: Mistakes or variations of your business name appear online. Multiple businesses claim to operate from your address. Recent changes to your address, categories, name, website, or phone number have appeared on your listing
One of the most common reasons why Google accounts get suspended is for violating Google's policies. Google sums up its guidelines in three key points: Avoid prohibited content.
What does Google My Business suspended due to quality issues mean? It simply means Google isnt happy with one of details you have entered. If it beleives its a genuine mistake this is known as a soft suspension and is easily fixed.
The duration of a suspension can vary. It lasts until the issues leading to the suspension are resolved and Google reinstates the profile after a review of your reinstatement request.
You can't delete a suspended Google Business Profile account. You must fix the problem with the profile and then fill out the reinstatement request form and resolve the issue with Google. Here's some more information... Google Business Profiles are subject to automated and manual quality controls.
Identify the issue, rectify violations, and follow the provided instructions or appeal directly to Google.
It signifies a violation of Google's terms, restricting access until the issue is resolved or appealed.
Websites made with Google Business Profiles are no longer available and customers that visit your site will be redirected to your Business Profile instead.
