Digital Marketing has evolved significantly since its birth more than two decades ago, and what worked a few years back might not work anymore.
It is important you assess your digital marketing efforts and strategies and make sure you’re using the most updated methods to get the best results possible.
Many traditional agencies and their brands have recognized the potential of the digital world. But how do you determine when something is actually beneficial to your brand and their audiences, or if it’s swaying on the edge of gimmicky? Digital marketing opens up a world of opportunities, but knowing what to do and what not to do will make a huge difference in the success of your content. There’s a long list of things to watch out for when considering Digital Marketing.
Here’s our top five Digital Don’ts:
-> An unorganized or a misguided contest-
Social media contests are great for increasing user engagement. But the problem with contests being presumably easy is that anyone thinks they can run them.
One needs to consider certain things while planning a contest. Firstly, one requires a very clear set of rules and guidelines to ensure that their followers participate correctly and nobody is left disappointed. The rules should not be very difficult because then, nobody will participate.
Don’t ask for information that is more than necessary. Most people are not comfortable with providing personal data and won’t participate if you ask for personal details. Also, the prize should be worth the time it takes for a person to enter.
Lastly, monitor the progress of your contest, answer questions in the comments and communicate with the audience.
-> Virtual Reality, Augmented Reality and other Applications-
It is very important that you understand that new tech is not to be used just for the sake of it. For instance, AR can be a great tool for audience engagement, interesting content presentation and creating memorable interactions. However, it is critical to make sure that you are not driven towards these things just because you have a weak strategy. Rather, these platforms should be used to strengthen a campaign in a way that makes sense.
There are a lot of things to consider to create a successful experience that audiences appreciate. That goes for apps, too. Not everything needs an app, so review whether putting the time and effort necessary to create one from scratch is worth it.
-> Hashtag Mishappenings-
Hashtags are important to create a buzz around your brand, gain new followers and stay current. Whether you’re creating your own or using the existing ones, hashtags can act as the foundation of your marketing campaign in a great way. But, if hashtags aren’t thought out, they could result in #disaster.
Make sure your hashtags are not too long. Also, while joining different words together, capitalize when necessary so they won’t be misunderstood as something else. It takes practice to understand how many hashtags to use and which ones are relevant. Make sure you use the correct ones so that your business is not aligned with something negative.
-> Quality over Quantity-
Don’t be so focused on the volume of your blog posts that you sacrifice the quality. Neither Google nor your customers are counting how many blogs you have or how long they are; they are just looking for content that is informative, easy to understand, and answers their questions. Focus on creating high quality, engaging and real value content and you will see the rewards.
-> Don’t ignore email-
Email delivers the best bang for your marketing buck. Email is believed and proven to deliver the best ROI among any marketing channel. Focus on creating engaging email campaigns with a clear goal for your business and a compelling value proposition for your customers.
The world of digital media presents wonderful opportunities, new ways of reaching consumers, exciting new platforms, and endless possibilities. Now that you know what not to do, check out our list of things you should do.
